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My 14-Step Marketing Plan to Sell Your Home

The Barbera Group provides an extensive set of seller services to residential real estate clients in the Reston, VA and general Northern VA area. As a Virginia licensed real estate professional backed by the nationally recognized and respected Keller Williams brand, Kevin Barbera manages all aspects of the selling process, allowing you to focus on what is most important, achieving your real estate goals.

As a client of the Barbera Group, you can expect to receive first class customer service and exemplary marketing efforts. From online social media marketing and print media, to leveraging our extensive network of trusted local agents and buyers, we maximize the exposure of your listing in order to sell your property at the right price and within a reasonable amount of time.

Our marketing plan is composed of 14 steps, which will help to maximize the exposure of your home, thus increasing your chances of selling at the most desirable price within the shortest time possible. Below, please find the list of these steps:

  1. Price your home competitively with the current market and price trends.

  2. Advise you on how to attract buyers by showing your home in the best possible light.

  3. Place “for sale” signage, with property fliers easily accessible to drive-by buyers.

  4. Respond to all buyer inquiries immediately.

  5. Optimize your home’s Internet presence by posting your property in the Keller Williams Listing System (KWLS), on local and global MLS systems, and on social media, with plenty of photographs/videos and a description of your property.

  6. Market your home on multiple websites, including my own site, my KW local office site, and KW national site, to attract both local and out-of-town buyers.

  7. Post your home on my proprietary search app and other KW agents’ apps (more than 1 million downloads and counting).

  8. Create fliers and comment cards for viewers of your property.

  9. Distribute “just listed” notices to neighbors, encouraging them to tell family and friends about your home.

  10. Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.

  11. Include your home in our company and MLS tours, allowing other agents to see your home for themselves.

  12. Create an open house schedule, and market and host the open house to promote your property to prospective buyers.

  13. Target active buyers and investors in my database who are looking for homes in your price range and area.

  14. Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home.

Please don't hesitate to reach out to us directly at or via phone (571) 306-0759. I look forward to working with you in the near future!

Kevin Barbera

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